Two major US brands – R L Winston rods and Bauer reels – are looking for stronger growth in Europe by partnering with fast-growing Danish distributor The Fly Company.
In its third year of supporting environmental leadership for Florida high school students, the Coastal Conservation Association Florida Fred Crabill Youth Scholarship Program presented by the Mud Hole Custom Tackle Education Program has unveiled its winners at an award dinner.
Foundation Outdoor Group is celebrating the golden anniversary of Mud Hole Custom Tackle, the world’s largest distributor of fishing and custom rod building products and education.
As part of a long-term strategic growth plan, and in an effort to provide rod builders with a one-stop-shop for all their tackle supplies, Mud Hole Custom Tackle has expanded its product portfolio and launched an updated website to help customers find everything they need.
In early 2021, Mud Hole Custom Tackle re-energised an already robust wholesale business with the launch of its Wholesale & B2B Program.
The introduction of tiered pricing serves businesses at all levels. From single-owner to OEM distributors, every Mud Hole B2B customer – regardless of tier – has access to the industry’s largest available inventory and best-in-class customer service.
For the third consecutive year, the Mud Hole Education Program and CCA Florida are bringing together 10 ecologically minded high school students from across the state of Florida to compete for $6,000 in college scholarship funds.
In its fourth consecutive year fostering environmental leadership through Florida high school students, the CCA Florida Fred Crabill Youth Scholarship Program presented by the Mud Hole Custom Tackle Education Program announced the 2025 scholarship winners.
Last year, Mud Hole Custom Tackle relaunched its Wholesale Program at ICAST 2021, introducing a new volume-based discount pricing structure, an experienced wholesale management team and a revitalised focus on customer relationships and partnership.
Hook, lure and tackle giant Mustad Fishing has entered the rod market, unveiling eight initial ranges globally, covering a wide variety of techniques and disciplines.
Norwegian-based tackle brand O Mustad & Son has acquired LiveTarget, the Canadian lure company forged with a unique brand identity as a premium lure manufacturer, designing products with proven profiles and biomimetic colour patterns.
