From New England to the Pacific Northwest, from a New York suburb to San Francisco Bay, from America’s southeast heartland to the Rocky Mountains, the fly-fishing question is always the same: “What’s new this year?”
The answer for tens of thousands of long-rodders coast to coast and north to south is what they’ll see, touch and test at the Fly Fishing Show: All that’s new.
For four decades, Flying Fisherman Sunglasses have been synonymous with clarity, durability and innovation in fishing eyewear. As it prepares to celebrate its 40th anniversary, we look at its journey from a small startup to a global brand and explore how it continues to shape the industry today.
Whether man-made or natural, bait is a pre-requisite for catching fish. But the options available are, quite simply, vast… and still growing, as anglers strive for the perfect one.
Hard-fighting fish, big lures and tough conditions call for high-performance rods. Thankfully, ZENAQ’s Tobizo Type R Racing concept delivers a winning formula every time.
Soft plastic lures are the “go-to” of many anglers but the way they are produced changed forever when lure manufacturer LIVETARGET introduced its Injected Core Technology (ICT).
It was over 25 years ago, back in 1998, that Japanese rod expert Zenaq introduced the Monster Buster, specifically designed to catch huge tuna. Now it has raised the bar even higher with it is latest project.
Johnny Onslow, the managing director of Kenyan fly tying firm Gone Fishing Limited, explains why it is trusted worldwide to deliver the best fishing flies time after time.
The Covid-19 pandemic caused many companies to rethink their strategy. Some scaled back, line expert FirstDart pushed forward, placing R&D firmly at the core of its future plans. Now it is looking ahead with confidence, ready to work with even more global partners...
