News

Having already won an award at ICAST 2023 for its Move ZR trolling motor, Power-Pole has now gone one better by scooping the event’s Anglers’ Choice Award, voted for by anglers themselves.

PRADCO Fishing has elevated team members Heather Chaffin, Mark Cowan and Chad Warner to vice president status as part of the company’s ongoing succession planning. All are members of the Fishing division’s leadership team and have held significant leadership roles at PRADCO.

Recently launched lure brand Pulz Bait is pushing into the European catfish market with the appointment of internationally recognised Italian angler Yuri Grisendi to its pro team.

One of the world’s largest fishing tackle companies, Pure Fishing, has completed a deal to purchase Plano Synergy Holdings, the firm behind a string of fishing, hunting, archery and outdoor products. However, Pure Fishing has immediately offloaded the hunting and archery accessories brands to GSM Outdoors, which already occupies a significant space in that market sector.

The cost of Pure Fishing buying Danish tackle company Svendsen Sport and its portfolio of brands has been revealed – amounting to $153.4 million in cash plus a projected extra performance-related payment of $22.5 million this summer.

Pure Fishing, the world’s largest fishing tackle company, has entered into a definitive agreement to purchase Plano Synergy Holdings.

Foundation Outdoor Group has continued its focus on European expansion with the appointment of Rafael Llaneras to lead its southern Europe sales and distribution initiatives.