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TTW Staff  |  Apr 27, 2021  |  First Published: Jul 29, 2020  |  0 comments

Fast-growing tackle brand Wolf International has set its sights on growth across Europe and is looking for sales agents and distributors across the continent to help it open retail accounts.

Although it has made great strides in expansion over the last couple of years, there are a number of European countries where it currently doesn’t operate and is keen to change that situation.

John Hunter  |  May 11, 2022  |  0 comments
The global fly fishing community is seeking trade support for an annual World Fly Fishing Day, to recognise the sport and the benefits it brings.
John Hunter  |  Mar 22, 2022  |  0 comments
More opportunities for sponsors, participants and the Dutch region where it is hosted are being promised following a deal to expand and grow the popular World Predator Classic event.
John Hunter  |  Sep 12, 2022  |  0 comments
Following the huge success of the inaugural Sea Angling Classic in the UK this summer, it looks set for expansion for 2023, starting with a major partnership with engine manufacturer Yamaha Marine UK.
TTW Staff  |  Sep 06, 2024  |  0 comments
Yamaha Motor Europe a Marine European Engineering Centre near Rotterdam, The Netherlands, making it the only industry brand offering an engineering standard testing protocol and personalised testing to boat builders in Europe.
John Hunter  |  Dec 15, 2021  |  0 comments
The purchase of marine-based ‘internet of things’ business Siren Marine by Yamaha would allow the industry giant to offer a fully connected experience with its watercraft. Yamaha Motor Corporation USA’s marine subsidiary intended to purchase Siren Marine by the end of 2021, following a minority investment in it last March.
TTW Staff  |  Sep 25, 2024  |  0 comments
Yamaha US Marine Business Unit has appointed Miguel Avello to the post of Division Manager, Marine Product Management.
TTW Staff  |  Nov 15, 2022  |  0 comments
Yellow Dog Flyfishing Adventures, a US travel company specialising in flyfishing vacation packages and worldwide travel, has acquired a nearby fly shop as it moves into retail for the first time.
TTW Staff  |  Mar 19, 2026  |  0 comments
Outdoor cooler and drinkware giant YETI has helped to save 1,500 rare medieval carp from a UK water threatened by pollution.
TTW Staff  |  Jan 02, 2025  |  0 comments
US lure manufacturer Z-Man has made two more key appointments to its 100-plus team of full-time staff, to boost its product offerings and strengthen its marketing efforts.
TTW Staff  |  Feb 23, 2023  |  0 comments
Rod maker has hired Zack Dalton, who has 23 years experience in the sector, as its fly fishing director of sales.
John Hunter  |  Apr 27, 2021  |  First Published: Feb 17, 2021  |  0 comments
Rather Outdoors, the firm which owns Lew‘s, Fox International and Salmo, has confirmed to TTW that it has acquired the portfolio of Zebco brands, which includes Zebco, Preston Innovations and many more.
John Hunter  |  Nov 14, 2023  |  0 comments
One of the most iconic sea fishing rods brands in the UK – Zziplex – which closed its doors last year is now back in business thanks a deal with fellow rod manufacturer Century.

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