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Recently installed Mustad North America general manager Paul Ruda has handpicked a team of industry veterans to support him in his new role.

By assembling a group of individuals who share his passion and vision, Ruda said he aims to create a formidable force within the fishing equipment industry.

He explained: It’s an honour to serve and lead the Mustad family of brands, focusing on our North American market. What’s more rewarding is having had the opportunity to build and surround myself with a team of such skill and knowledge base within the industry.

“Mustad has an excellent reputation, which is why I feel we were able to recruit such a strong staff. We all came together because we know we can make a difference for these brands, which we are all so proud of.

As a result, he has now appointed Andy Baumbach, Vince Minnick, Isaac Payne, Dave Wensel and Brian Perry to key positions within the team, designed to boost the firm and bring innovative solutions to the market for the Mustad, LiveTarget and Tuf-Line brands.

As director of marketing for North America, Any Baumbach said: “There is a lot of room for growth within the family of brands. Standing on a foundation of trust, and historically well-known products, I’m confident we will be able to expound upon our current catalogue with new products while supporting with fresh marketing tactics.”

National sales manager for key accounts, Vince Minnick, added: “The thing I love the most about this industry is the opportunity to provide fishing tackle that will help anglers of all ages and skill levels have positive experiences in the outdoors.”.

As director of innovation and product development, Isaac Payne brings extensive experience in driving product development and incorporating cutting-edge technologies. His ability to identify market trends and transform ideas into tangible products will ensure Mustad continues to provide fishermen with the latest and most effective solutions. 

Meanwhile Dave Wensel, senior business manager for West US is said to have a keen eye for identifying growth opportunities and implementing effective sales strategies and was recruited due to his merchandising experience in other markets.

Brian Perry takes up the role as senior business manager for East US with aim of driving revenue generation in this region. 

His passion for fishing, along with his first job as mate on the fishing vessel Outlaw Illustrated, encouraged him to find a career in the tackle industry.