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PRADCO Fishing has elevated team members Heather Chaffin, Mark Cowan and Chad Warner to vice president status as part of the company’s ongoing succession planning.

All three are members of the Fishing division’s leadership team and have held significant leadership roles at PRADCO.

Chaffin has been promoted to Fishing’s vice-president of people and culture, responsible for recruiting and retaining talent. She initiated Fishing’s “Mentoring and Career Development Program” two years ago to identify and train team members to be promoted into key company roles, with an emphasis on increasing diversity.

Chaffin has previous human resources experience at Walmart and Tyson Foods and is in her sixth year at PRADCO.

Cowan has been promoted to vice-president of operations for Fishing. In his 29th year at PRADCO, Cowan oversees operations in Fort Smith and Guatemala and is also in charge of the global supply chain for raw materials and finished goods.

H started his PRADCO career in production and worked his way through the ranks to become executive director of operations.

Warner is in his ninth year at PRADCO and has been named Fishing’s vice-president of brand management. He personally oversees Fishing’s largest brands – YUM and BOOYAH. He also is the direct report for five brand managers and manages the product development processes for all Fishing brands. Warner has previous management experience at Walgreen’s.

All three report to Bruce Stanton, Fishing’s vice-president and general manager, who said: “Heather, Mark and Chad are all about demonstrating customer service and having tremendously positive attitudes about their work and their lives.

“As we look at the current business environment, these three are extremely high performers and have demonstrated a high commitment to serving others. As we look to the future, these three are the leaders we need to continue our growth and success for the next 10 to 20 years.”

www.pradcooutdoorbrands.com