Yamaha to offer connected boating experience with Siren Marine

Yamaha to offer connected boating experience with Siren Marine


The purchase of marine-based ‘internet of things’ business Siren Marine by Yamaha would allow the industry giant to offer a fully connected experience with its watercraft.

Yamaha Motor Corporation USA’s marine subsidiary intended to purchase Siren Marine by the end of 2021, following a minority investment in it last March.

Ben Speciale, president, Yamaha US Marine Business Unit, explained: “As we began to work closely with the Siren team, we realized quickly what a great fit Siren is for the Yamaha strategy as we move forward with product development.

“The full acquisition will allow us to truly integrate our products and deliver an even more exceptional experience for Yamaha customers. In short, we want to be sure that all future Yamaha products are connected because we know that is what our customers want – an integrated, connected boating experience, whether it is on an outboard-powered boat, a personal watercraft or a sport boat.” 

The acquisition of Siren and the development of these new “connected” products falls in line with Yamaha’s CASE strategy – an acronym for Connected, Autonomous, Shared/Service and Electrification, and describes the focus areas of deploying the technology in the effort to make boating easier.

Based in Newport, Rhode Island, Siren Marine was established in 2011 by Daniel Harper, a licensed captain, sailor and computer/electronics entrepreneur who led the company until his unexpected death last January.

The company provides safety, security and smart boat monitoring so boaters can remotely track their boats’ battery level, bilge activity, temperature, location and more. Siren Marine also puts actionable data at the fingertips of industry stakeholders (OEMs, boat builders, electronics, digital switching manufacturers and other marine businesses) connecting them to customers and their boats like never before, providing a better boating experience and peace of mind.