The flagship Tobizo rod range has been one of Zenaq‘s bestsellers and now its special limited edition Racing collection looks set to accelerate its reputation to the next level.
LIVETARGET is used to winning awards for its innovative and realistic lures – and two of its latest ones are in the running for the EFFTEX Digital New Product Showcase honours.
We all know fishing is a cool sport but Okuma’s latest launch, the L’amour spinning reel helps redefine it as a luxury lifestyle. Don’t believe us? Then check out the specification on this limited edition…
Now, more than ever, retailers are important to suppliers, which is why– as soon as restrictions allowed – Polish brand Mikado gathered together some of its key dealers to give them hands-on experience of its product range for 2022.
Building on its already successful rod releases for the avid and aspiring angler, Mustad has added to the offering for both fresh- and saltwater anglers. They are seeking awards in the EFTTEX Digital Best New Product Showcase 2022
Treble hooks are essential elements of modern lure craft – yet each is made individually, typically by brazing a double hook to a single one, which can create issues and lead to hook failure. Disastrous when fishing!
Back in 2014, angler, author and bait fanatic Anthony Wood bought one of the only Boilie Roller models available. It revolutionised his bait making and, now the manufacturer is looking for distributors worldwide, he believes the time is right for it to shine.
PENN Fishing has made a huge splash in the premium reel category by announcing the PENN Authority, giving competition to the highest end spinning reels in the market. It’s already won Best Saltwater Reel at this year’s ICAST show.
Rapala has introduced a new member to the X-Rap family: the X-Rap Magnum Stick.
The heavy-duty X-Rap Magnum Stick casts far and swims in enticingly wide curves, making it a prime candidate for targeting large saltwater predators.
Meet the smaller brother of Rapala's EFTTEX awarded Super Shadow Rap 16... The Super Shadow Rap 11. Downsized to appeal to a larger variety of fish and to do the job on slow days, when bigger baits just don’t cut it, the smaller version of the Super Shadow Rap belongs in every predator angler’s tackle box.
Three all-new swimbait rods with an ergonomic angler interface to provide a better bass-fishing experience have grown St Croix Rods’ top-performing technique-specific series to 27 models.
While boats and watercraft make perfect sense for many when fishing, getting to the water with ease is an unfamiliar concept to many. Thankfully, Savage Gear has provided a great solution with its High Rider boats and kayak.
Fishing from a kayak is great fun but you need to ensure you are safe, feel comfortable and have all your gear to hand. Thankfully the NRS Chinook Fishing personal flotation device ticks all the boxes.
Anglers can be a demanding bunch. Not only do we want technical apparel capable of performing in the toughest conditions but we also want it to look and feel great for the rest of our life requirements. Luckily countrywear expert Schöffel has some answers.
Quality, craftsmanship, and passion – the very ideals that represent the foundational building blocks of Simms’ DNA. Built by highly skilled craftspeople with a penchant for fishing, Simms’ Montana-made waders have earned icon status.
