Fly fishers seldom ask: “What’s OLD this year?”
Unless you are in the antique furniture business, prospective customers seldom ask “What’s old?”
From New England to the Pacific Northwest, from a New York suburb to San Francisco Bay, from America’s southeast heartland to the Rocky Mountains, the fly-fishing question is always the same: “What’s new this year?”
The answer for tens of thousands of long-rodders coast to coast and north to south is what they’ll see, touch and test at the Fly Fishing Show: All that’s new.
It’s where families make vacation plans; it’s where buddies can grab a beer and chat about that great rod they tested at the casting pond; a new reel, a new net, new fly lines or new waders.
What’s old are fly fishers spending fruitless days down on the river repeating failure. Today’s anglers are as likely to be fishing for baby tarpon in Mexico’s Yucatan Peninsula, giant rainbows in Alaska, golden dorado in Brazil, or Arctic char in New Foundland.
Hot pursuit
Fly Fishing Show attendees travel in pursuit of their game and to the show for the knowledge about local and destination angling. Fly fishers buy airplane tickets, guide services, clothes, rods, reels and accessories… always accessories.
Only a few years ago, who could have imagined flying to the Seychelles in the Indian Ocean for bonefish, permit, and trevally. Fly fishing vacations are no longer just a cabin at the local lake. It’s so much more either in an angler’s reality or in his or her dreams.
With seven venues, the 2025 Fly Fishing Show has it all for visitors from how-to-do-it beginner fly tying classes to casting demonstrations by the biggest names in the industry. Men and women whose names and faces appear in international magazines and online newsletters can be seen rubbing shoulders with first timers in the show’s aisles or the hotel bar.
“It’s been called the greatest gathering in the sport, and it is just that and more,” according to Ben Furimsky, show president and CEO.
“By spreading the seven shows over nine weeks, we hope to ease the travel burden for exhibitors from Europe, Asia, and Latin American countries who need to deal with long flights along with North American companies that are showing new products at multiple shows.”
For information on exhibitor booth space, multiple show discounts, deposit deadlines, and opportunities for show feature demonstrations and Destination Theater presentations, contact the Fly Fishing Show at +1 814 443 3638 or go visit flyfishingshow.com/exhibitor-info and follow the directions for either new or returning exhibitors.
2025 FLY FISHING SHOW DETAILS
January 17th – 19th, 2025. Marlborough, Massachusetts
January 24th – 26th, 2025. Edison, New Jersey
January 31st – February 2nd, 2025. Atlanta, Georgia
February 15th – 16th, 2025. Bellevue, Washington
February 21st – 23rd, 2025. Denver, Colorado
February 28th – March 2nd, 2025. Pleasanton, California
March 15th – 16th, 2025, Lancaster, Pennsylvania
WHY DO PEOPLE ATTEND?
A survey of attendees of the 2024 Fly Fishing Show provided evidence that people overwhelmingly are interested in “what’s new,” followed by those who indicated that they came specifically to buy something, said president and CEO Ben Furimsky.
Survey results of attendees responding to the question of what they came to see or do:
All of it: 25%
Attend seminars 30%
Buy equipment 49%
Buy fly tying materials 27%
Celebrities 7%
Family outing 24%
See fly tiers 29%
Other 9%
Plan a vacation 28%
See new products 73%
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