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TTW Staff  |  Apr 27, 2021  |  First Published: Sep 15, 2020  |  0 comments
Meet the smaller brother of Rapala's EFTTEX awarded Super Shadow Rap 16... The Super Shadow Rap 11. Downsized to appeal to a larger variety of fish and to do the job on slow days, when bigger baits just don’t cut it, the smaller version of the Super Shadow Rap belongs in every predator angler’s tackle box.
John Hunter  |  Apr 27, 2021  |  First Published: Dec 03, 2020  |  0 comments
One of the fastest growing recreational fishing brands in the USA, 13 Fishing, has started to fill retail stores, tackle bags, rod holders and the hands of anglers around the world as Rapala VMC Corporation begins its rollout of the Florida-based brand globally.
John Hunter  |  Apr 27, 2021  |  First Published: Jan 27, 2021  |  0 comments

Rapala VMC Corporation has agreed a deal to acquire Okuma’s European and Russian trademarks and associated assets for around $8 million USD.

At the same time, the two businesses have reached a supply agreement for Rapala VMC to buy Okuma branded reels and rods from the company.

TTW Staff  |  May 13, 2021  |  0 comments
Rapala VMC Corporation’s head of US distribution, Tom Mackin, is to leave his post and the executive committee at the end of 2021, after more than 30 years with the company.
John Hunter  |  Jan 04, 2022  |  First Published: Jan 05, 2022  |  0 comments
A major economic report has revealed how outdoor recreation helped the US economy during a difficult 2020 – with fishing and boating leading the line. The Bureau of Economic Analysis (BEA) report showed outdoor recreation had a powerful and positive economic impact on the US economy, generating $688 billion in economic output, comprises 3three per cent of US employees and creating 4.3 million jobs.
John Hunter  |  Apr 27, 2021  |  First Published: Oct 07, 2020  |  0 comments
High-end Australian-based Reidy’s Lures has finally become the owner of iconic fishing line name Schneider Fishing Lines.
TTW Staff  |  Aug 17, 2021  |  0 comments
The complete line of Renzetti rotary vises, fly tying tools and materials is now available to European retailers thanks to a distribution deal with Danish firm The Fly Company.
John Hunter  |  Nov 05, 2021  |  0 comments
St George Sporting has been appointed the UK and Ireland distributor for RepYourWater products, the popular Colorado brand.
John Hunter  |  Nov 22, 2021  |  0 comments
One of Europe’s largest retailers, Angling Direct, spent almost a week dealing with a serious computer hack which disrupted its servers, affected orders and brought down its website.
TTW Staff  |  Nov 30, 2021  |  0 comments
Serbian manufacturer Ribche Lures is offering to help retailers with their supply issues thanks to its European-based production and an enhanced catalogue of products.
John Hunter  |  Apr 28, 2022  |  0 comments
Japanese quality lure brand Sea Falcon has landed in the USA, thanks to an exclusive arrangement with SPRO and Gamakatsu in the country.
John Hunter  |  Mar 31, 2022  |  0 comments
Highly respected hook manufacturer and fly fishing brand distributor Tiemco is now offering the full Semperfli range of fly tying materials to the Japanese market.
John Hunter  |  Apr 21, 2022  |  0 comments
UK fly tying material supplier Semperfli has joined an elite and illustrious club, having been honoured with a Queen’s Award for Enterprise for international trade, recognising its growth, success and excellence in exporting.
TTW Staff  |  May 31, 2021  |  0 comments
Shimano Europe is looking for an ambitious and talented marketing manager, who is passionate and knowledgeable about the fishing industry.
John Hunter  |  Apr 27, 2021  |  First Published: Sep 18, 2021  |  0 comments
Shimano Europe Fishing Tackle has announced plans to extend its distribution agreement with Down South Trading (DST), to include the Gulf Cooperation Council (GCC) area.