The future of fly fishing is now!

The fly fishing industry is being invited to get together next week in the USA to discuss ways to both sustain and grow the trade. TTW finds out more…

Exhibitors at the International Fly Tackle Dealer (IFTD show) back in Salt Lake City in March along with members of the American Fly Fishing Trade Association (AFFTA) will be gathering at the inaugural AFFTA Industry Summit in mid-October.

The landmark event, scheduled for October 16th to 19th at the Francis Marion Hotel in Charleston, South Carolina, will welcome manufacturers, retailers, media and guides to work out how to push the industry forward.

 The AFFTA Industry Summit is a thought leadership event comprised of educational seminars covering conservation and trade, networking, fishing and camaraderie. This is not a product display event.

Lucas Bissett, AFFTA’s executive director, said: “As a group, we will discuss the most important issues surrounding fly fishing, compile an AFFTA ‘to do’ list for the future and discuss what the annual industry event will look like. You don’t want to miss this gathering in one of the best destinations in the country!”

For more details, visit:


Summit schedule


Sunday October 16th

5pm - 6:30pm Welcome reception and cocktails


Monday October 17th

9am - 10am Opening breakfast, remarks by ED/Janet Coit AA of NOAA Fisheries

10:15am -11:15am Retailer Seminar: TrackFly. Aggregated sales data, why it’s valuable and how the TrackFly tool works

10:15am - 11:15am Guide Seminar. Being a good guide goes beyond good fishing

10:15am - 11:15am Manufacturer Seminar. How to implement collaborative planning, forecasting and replenishment

11:30am - 12:30pm Industry Wide Seminar

12:45pm - 1:45pm Lunch and networking

2pm - 3pm Chris Wood- Conservation battles of the future, brought to you by AFFTA Fisheries Fund

3:15pm - 4:45pm Amber Vanderburg. Manufacturer Seminar. How to leverage collective manufacturer data to better serve shared industry analytics

3:15pm - 4:45pm Retailer Seminar. Building, bolstering and maintaining a brand that supports multiple sales channels

3:15pm - 4:45pm Guide Seminar

5pm - 6:30pm Reception (Drinks/Apps)

7:30pm Martin's BBQ w/ Paul Puckett (ticketed event open to public)


Tuesday October 18th

9am - 10am Breakfast speaker

10:15am - 11:15am Guide Seminar and Peer to Peer

10:15am - 11:15am  Manufacturer Seminar and Peer to Peer

10:15am - 11:15am Retailer Seminar: Hiring, Training and Managing Effective Sales Staff/ Peer to Peer

11:30am - 12:15pm Making climate change relevant and actionable

12:30pm - 1:30 pm Lunch Panel. What are the industry’s policy priorities? Hosted by Matt Mullin

2pm - 3:30pm Manufacturer Seminar. Yellow Freight - Restructuring Supply Chains in a Post Pandemic World: identifying risks and strategies to mitigate

2pm - 3:30pm Guide Seminar- TBD

2pm - 3:30pm Harnessing the Power of Retail Through Data Aggregation with a Peer to Peer Discussion, hosted by TrackFly

3:45pm - 4:45pm Industry-wide Seminar- American Saltwater Guide’s Association

5pm - 6:30pm Reception (Drinks/Apps)

7:30pm Oyster Roast – Alhambra Hall or Bowen Island (ticketed event open to public)


Wednesday October 19th

9am - 10am Breakfast - Thank you from Executive Director

10am AFFTA Board Meeting

12pm Box Lunch / Dismissal