Tributes paid to former Rapala CEO

Long-time Rapala VMC Corporation board member and former chairman, president and CEO, Jorma Kasslin, has passed away, it has been announced.

He died suddenly after a brief illness on April 14th, 2024 at the age of 70. Jorma had been a member of Rapala VMC's Board of Directors since 1998, serving as chairman from 2016 to 2018 and as president and CEO from 1998 to 2016.

The board of directors, management and staff of Rapala VMC Corporation have extended their deepest condolences to his family and loved ones.

During Jorma’s tenure as CEO, Rapala VMC expanded into an international enterprise, becoming a global market leader in several segments of the sports fishing business. He was a leader who placed great importance on the well-being of the staff. Colleagues from around the world say they will miss Jorma dearly.

Current president and CEO, Lars Ollberg, said: "Jorma was my leader for many years, starting from 1998. He was an encouraging director who provided everyone with a common direction and vision.

“Jorma always focused on finding positive solutions in his work. His contribution has been decisive in Rapala VMC’s journey to becoming one of the world's leading companies in the industry.”