News

St Croix Fly has appointed Chase Pritchett as sales representative in the southeast US states of Alabama, Georgia, Florida, South Carolina, North Carolina and Tennessee.
Based in Chattanooga, Tennessee, Chase brings 16 years of fly-fishing-industry experience to the growing St Croix Fly sales team. This includes guiding, retail sales, and distribution management in both fresh and saltwater markets in the southeast region.
He explained: “I operate in an exceptionally diverse region with high-quality warm-water, cold-water and saltwater angling opportunities.   I’m really looking forward to putting my creativity and resources to work to drive awareness and expansion for the re-emerging St Croix Fly brand throughout my territory.

“While St Croix has been in the fly space for decades, its new team and exciting new products are squarely challenging the status quo. Few other fly rod brands can claim the heritage that St Croix owns. Combine that with their technological, design and manufacturing capabilities and you’ve got something incredible brewing for the fly-fishing community. I’m proud to be a part of it.”
Director of sales, Zack Dalton, added: “The southeast region is home to diverse fisheries, exceptional angling opportunities and an incredible dealer bases. Finding the best talent – and dealers – to represent the brand is an important part of keeping our promise to anglers to offer them the ‘Best Rods on Earth’.

“Chase brings a level of passion and authenticity that matches that of our brand and our anglers. We’re stoked to have him onboard and have the highest confidence in his abilities to represent St Croix Fly and the new products we’re so excited about and proud of to the passionate fly anglers of the southeast.”

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