FUJI reveals global distribution changes
Rod component manufacturing giant FUJI KOGYO has updated is global distribution strategy as it embraces the latest changes in the worldwide business environment.
With effect from April 1st, the Japanese manufacturer has divided its distribution model into five key areas – Japan, the American continent, Europe (which will be split into two), Oceania and Asia, appointing well-known distributors in each.
FUJI says this global distribution model will not only ensure the quickest supply chain for tackle items but will also ensure the latest information on products and service updates will also be available.
For rod factory sales, Kowa Company will continue to be responsible for providing the required items.
The distributors and their areas are:
Japan Domestic Market – First Corporation
Asia – Kowa Company
T: +81 3 5464 2815
North and South America distributor Anglers Resource owner Bill Falconer (above) said: “I am very excited about this enhanced new structure that will allow us to better serve our Fuji customers.
“This streamlined new structure allows us to be much more agile in serving our customers. This new distribution structure allows us to offer both faster order fulfillment as well as deeper inventory to ensure consistent product availability for things like the revolutionary new TCH seat technology.
“And the timing is perfect as Fuji plans to continue to release new products that we can bring to market quickly and in robust quantity.”
T: +1 251 943 4491
Oceania distributor Frogleys Offshore director Michael Starkey (above) said: “This new structure allows more countries to access more products helping all markets across the world, it is great to be able to offer all of Oceania the whole range of Fuji products, allowing local custom rod builders to build how they want, not just what used to be available.”
T: +61 2 66813988
Europe (Spain and 20 other countries) will be handled by Calico SA (above), who said : “All the team at Calico SA are extremely enthusiastic to participate in the new distribution structure of Fuji as well as continue to develop and promote the brand after more than 50 years of close cooperation, Do not hesitate to contact us at [email protected] or through our website.”
T: +34 93 300 1412
Meanwhile Europe (Italy and 19 other countries) is being looked after by Majora Intelligent Fishing. Owner Carlo Rossi (above) said: “Our mission will be to offer a quick and efficient delivery service based on immediate availability; our range includes more than 18,00 Fuji references to offer a complete variety of products and satisfy all kind of costumer requests.
“We also just launched a ‘Rod Building Studio’ based in our warehouse to offer a complete ‘rod building service’ to any European company, not only for our domestic market.”
T: +39 393 9341799
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