Stores get access to RoxStar at last
RoxStar Fishing, the creator of the Fly Striker, a bestselling inline fishing spinner on Amazon for two years straight, unveiled wholesale distribution to brick-and-mortar retailers for the first time at ICAST 2024.
This landmark event marks a major expansion for this family owned company, bringing its acclaimed product to a wider audience through retail partnerships.
In conjunction with this launch, RoxStar Fishing is committing over $1.4 million in advertising over the next 12 months.
This strategic investment aims to significantly enhance brand awareness and reach more fishing enthusiasts across the nation.
The robust ad campaign will leverage multiple channels, including digital marketing, social media, and traditional advertising, to ensure maximum visibility and engagement.
ICAST 2024 attendees were given the unique opportunity to experience the Fly Striker firsthand and meet the team behind its success.
Known for its quality and performance, the Fly Striker has already become a favourite among anglers, and this new retail availability will make it even more accessible to the fishing community.
RoxStar is also proud to announce its partnership with Flies For Vets, a non-profit organisation dedicated to supporting veterans. For every sale made, RoxStar Fishing will donate one dozen flies to the organisation. This initiative helps veterans cope with PTSD by introducing them to the pure serenity of fly fishing in nature.
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