News

Marolina Outdoor, the parent company of Huk Performance Fishing and Nomad Outdoor, has named Nate Smith as its Chief Executive Officer. 

Nate brings 20 years of executive leadership and outstanding performance in consumer-branded omnichannel organisations in apparel, footwear, and accessories.

He has a proven track record of successfully building and repositioning brands and developing omnichannel retail strategies.

He has held senior executive roles at brands such as Patagonia and Oakley and, most recently, was president at Boardriders, a holding company consisting of several large global brands, including Quiksilver, Billabong, Roxy, RVCA, DC Shoes and Element Brand. 

Earlier in his career, Nate received a BS in Political Science from the United States Naval Academy and later went on to serve 10 years as a US Navy SEAL, where he worked in over 25 countries. He also graduated with an MBA from the University of Chicago Booth School of Business. 

Edwin Lewis, chairman of the company’s board of directors, said: “We are incredibly excited to have Nate join the Marolina team. The leadership skills he developed in service to this country, combined with his extensive experience working with iconic brands, makes Nate uniquely qualified to lead Marolina in the next phase of its growth.”

Nate added: “I am very excited to be joining Marolina Outdoor, a company with an amazingly talented team and a proven formula for success.

“As someone who appreciates the passionate communities, cultures, and lifestyles the Huk and Nomad brands represent, I am eager to dive in with the team and develop a growth strategy that continues to exceed the performance apparel needs of fishing and hunting enthusiasts.”

marolina.com