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Fitzgerald Fishing, a US-based provider of high-quality fishing products has named Alex Funke as sales manager, responsible for managing all dealer sales, driving revenue growth and expanding market share.

With 10 years of experience in the fishing industry, Alex brings a wealth of knowledge and expertise to Fitzgerald Fishing. His proven track record  as a salesman in the industry, a rod builder and designer, as well as a key person to help with launching new and exciting products for the brand makes him an invaluable asset to the company.

Alex said: “I’m eager to start my journey with the Fitzgerald Fishing family. I have fished with and against Trevor (Fitzgerald) for years, so I know what Fitzgerald products are capable of firsthand.

“I have almost 20 years of competitive angling and 10 years of experience within the industry, and I am looking forward to helping take the Fitzgerald brand to the next level.

“We have already started multi-year product planning with a sales and marketing direction, so these next few years are going to be big and exciting. It’s only been a few weeks since ICAST and we are already working on and looking forward to next year’s show and our 2025 releases.”

Company founder Trevor Fitzgerald said: “We are beyond excited to have Alex onboard. I have known Alex for the entire 10 years that he has been in the industry and have seen his expertise and professionalism firsthand. He is going to be a great asset to The Fitzgerald fishing brand.”

Fitzgerald Fishing has built a strong reputation for offering some of the most well thought out and designed products in the industry. The products are designed by its pro staff – all of whom are either professional fishermen, guides, or hardcore anglers.

The Fitzgerald story began decades ago, fuelled by a passion for the sport and a commitment to craftsmanship. Founder Trevor, a seasoned angler himself, recognised the need for more reliable and effective fishing gear. He and his wife Sonia then started Fitzgerald Fishing.

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