Big changes for European online retail giant

Major changes have been taking place at what is now Tackle Group Europe as the online retailer unveils a brand new warehouse, website, products and name.

Formerly Bontrup Media, the Tackle Group Europe name has been chosen to better reflect its Europe-wide family of online retailers.

However, each individual shop and brand name for each country will stay the same, from Visdeal, Fishdeal, Pechepromo, Fischdeal, to TackleXL and all other stores.

The group also confirmed the same dedication to keeping customers happy as ever, providing everything an angler could need across multiple countries. Embracing the latest technology and an ever-expanding product range, Tackle Group Europe sees itself as a big fish that keeps growing.

The new name and website will provide the perfect platform to serve the anglers of today and tomorrow, across 11 different countries.

It will offer more tackle and equipment than ever, with a huge range of brands and items offering unbeatable choice and value, dedicated to each country and its fishing techniques and culture

Everything we do is based on our knowledge and passion for Europe’s amazing fishing culture, which is unique to every country.

Alongside its portfolio of trusted tackle brands, its own ’Ultimate’ range is also set to expand, while there are plans to launch a completely new tackle brand to offer next-level products.

Enjoying double-digit annual revenue growth and a stronger than ever EU market share, the future looks bright. While technology is key, Tackle Group Europe’s greatest assets is perhaps its team of industry-leading experts who are as passionate about fishing as they are about business.

Meanwhile, the new warehouse and office boosts its operation further, with an increased 8,500sq m of space and automation.

It has even introduced ‘stocklink’ products to increase customer choice with tackle held by other suppliers.

tacklegroupeurope.com

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