In another strategic move to bolster its leadership position in the global sportfishing industry, Foundation Outdoor Group has announced an exclusive distribution partnership with Swedish Bait Mechanics (SBM), a leading northern Europe bait manufacturer.
EFTTEX – the European Fishing Tackle Trade Exhibition – is set for a return in 2025 after taking a year out this time around. We asked Janet Doyle – who was involved with the show for 21 years – why she has returned to take the reins once again and what the event will deliver.
For four decades, Flying Fisherman Sunglasses have been synonymous with clarity, durability and innovation in fishing eyewear. As it prepares to celebrate its 40th anniversary, we look at its journey from a small startup to a global brand and explore how it continues to shape the industry today.
Hundreds of national and local businesses and organisations spanning the entire $1.1 trillion outdoor recreation economy are calling on the US Senate to pass the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act.
A well-travelled team from Troon in Scotland made their way south to Portsmouth, England, for their second attempt at the Sea Angling Classic and ended up being crowned 2024 champions.
Whether man-made or natural, bait is a pre-requisite for catching fish. But the options available are, quite simply, vast… and still growing, as anglers strive for the perfect one.
As Rapala VMC continues its strategic plan to bring decision making closer to local markets, the move means the loss of three of its global management team.
Taiwanese tackle giant Okuma – distributed around the world – has added another precision experience for anglers through its latest X-Series spinning reels.
In its continued dedication to business-to-business customers, Foundation Outdoor Group has launched Mud Hole Advantage, said to be the industry’s most comprehensive, tiered buying program.
