News

As EFTTEX returned for 2025 in Brussels, so too did the Best New Product Showcase, with awards handed out during the ever-popular gala dinner.

There was a great mix of first-time winners such as Sweden’s Svivlo for its innovative Draken One baitcasting reel and US-based Livingston Lures’ The Menace / Gremlin Bottle Rocket lures along with multiple honours for Snowbee, Mustad, Energofish, BFT and Plastools.

It was a truly international affair, with Indonesia’s PT Central Sarana Pancing was delighted to win the best spinning and baitcasting rod with its IBLIZ BC 662 8-17lb, J M Gillies‘ Waist Belt picking up best apparel accessory while Polish footwear manufacturer Drywalker celebrated boss Marcin Deuter’s dream come true of winning his first award for the Strong Truck Tower Edition boot.

The full list of winners is as follows:

Apparel & General – Accessory

J M Gillies

Waist Belt

 

Apparel & General – Clothing

Snowbee/SM Group Europe

Graphene Quilted Thermal Jacket

 

Apparel & General - Electronic device

Deeper

Deeper Smart Sonar

 

Apparel & General – Footwear

DryWalker

Strong Truck Tower Edition

 

Apparel & General – Sunglasses

Wiley X

Jakl

Carp- Feeder and Coarse  - Hooks, Rigs and Accessory

PVAHydrospol

100m Eco refill

 

Carp- Feeder and Coarse – Bait

Energofish

Benzar Concourse Twister Smoke

 

Carp- Feeder and Coarse – Line

Plastools

Zero Memory Shadow Line

 

Carp- Feeder and Coarse – Reel

Energofish

CXP SCORE Reel

 

Carp- Feeder and Coarse – Rod

Golden Catch

G.Carp Fury Spod Marker 3.90M 7lb

 

Fly Fishing – Accessory

Dinsmores

Non-Toxic Stealth Egg Shot

 

Fly Fishing – Fly Line

Balázs Filament Technologies

Carbotex Steelhead

 

Fly Fishing – Reel

Snowbee/SM Group Europe

Classic 2 Cassette Fly Reel with loaded fly lines

 

Fly Fishing – Rod

Snowbee/SM Group Europe

Spectre Pro Rod 9ft 9-wt

 

Fly Fishing – Wader

Snowbee/SM Group Europe

STX2 Breathable Stockingfoot Waders XL long

Saltwater Fishing - Hooks, Rigs and Accessory

O Mustad & Son

BSJ Jig

 

Saltwater Fishing – Line

Balázs Filament Technologies

Carbotex Planet Ocean

 

Saltwater Fishing – Reel

KastKing

Kapstan Elite Spinning Reel

 

Saltwater Fishing – Rod

O Mustad & Son

BAKUTAKI Rod

Spinning & Baitcasting – Hard Lure

Scorziello SASA SRL

Cometa

 

Spinning & Baitcasting – Soft Lure

Livingston Lures

The Menace / Gremlin Bottle Rocket

 

Spinning & Baitcasting – Hooks, Rigs and Accessory

O Mustad & Son

UV Orange Treble

 

Spinning & Baitcasting – Reel

Svivlo

Draken One

Spinning & Baitcasting – Rod

P T Central Sarana Pancing

IBLIZ BC 662 8-17lb

 

Spinning & Baitcasting – Line

Plastools

Fluo Spin Cast