News

Far Bank Enterprises, the parent company of major brands including Sage, Redington, RIO Products, and Fly Water Travel, has hired Tom Larimer as its director of North American wholesale sales.

He brings vast experience gained from a prolific 30-year career that has touched nearly every corner of the fly fishing industry, most recently as fly fishing brand manager at St Croix Rod.

Before that, he spent seven years as the national sales manager at G Loomis Fishing. His experience on the manufacturing side of the industry has also included roles in product design at Rajeff Sports, as well as ambassadorships and advisory roles at several recognised fly brands including Winston, Simms, Solitude and Airflo. 

His recent roles leading national sales teams and brand management operations have been informed by decades guiding and retail experience, in addition to a background in product design and casting instruction.

At Far Bank, Tomwill lead national account sales and relationships and will manage the company’s veteran team of sales reps serving specialty dealers across the continent. 

Fra Bank CRO Mike Moore explained: “We are thrilled to be adding someone of Tom’s calibre to our sales leadership team.

“Tom’s depth of experience has given him a perspective few can match. he has earned the respect of both accounts and sales reps he has worked with over the years.

“Beyond being a great fit from a background and skills perspective, Tom is a terrific person to both work and spend time with on the water. He’ll be a positive addition to our culture here at Far Bank and will further strengthen our connection with the fly fishing community.”

Tom, who also has extensive experience in fly fishing retail and retail management, as well as 18 years as a professional guide, added: “I couldn’t be more excited to join the Far Bank team. During my time in the fly fishing industry, I’ve always admired the Far Bank house of brands and the role it has played in both the heritage of fly fishing and the sustainable growth of our sport’s future.

“I feel fortunate for the opportunity to be part of this incredible team and the iconic brands in the Far Bank portfolio.”