Reidy’s lures in line supplier

High-end Australian-based Reidy’s Lures has finally become the owner of iconic fishing line name Schneider Fishing Lines.

Colin and Karen Burden bought Reidy’s Lures back in 2007 and have been looking to add respected brands to the portfolio ever since with Schneider – which is marking its 70th anniversary this year – high on its list.

Colin said: “We would like to acknowledge and thank Kim and Jacki [at Schneider] for their help with the sale and they, along with their dad, mum and families, have provided us with a quality product that we hope to enhance into the future.

“To our customers past, present and future we look forward to providing the same level of service that you have had with the Schneider team.

“Nothing will change except that all orders will be sent from our Darwin factory and we are certainly looking at adding to the Schneider brand and range.

“Karen and I hope to visit as many customers as possible in the future and look forward to catching up.”