News

Nordic Fieldsport continues its expansion into new territories as it partners with Extreme Expedition, bringing its Myran Sweden, Pulz Bait and Wolfcreek brands to the Ukrainian market.

This partnership carries a special meaning for Nordic Fieldsport. Beyond the opportunity to grow the brands, it sees this as a chance to support a market and an industry that are rebuilding with determination and optimism.

Extreme Expedition is not only one of Ukraine’s leading fishing tackle distributors with more than 320 retail partners but also the trusted partner behind premium international brands such as Simms, Daiwa and Smith.

For more than 25 years, it has built strong retailer relationships, developed brands and invested in the long-term growth of the Ukrainian market.

From the very first conversations, it was clear that the two businesses shared the same philosophy. Ac ommitment to supporting retailers, investing in growth and building brands for the long term made this partnership a natural fit for both companies.

Eric Svendsen from Nordic Fieldsport explained: “This partnership means something special to us. We have great respect for what the team at Extreme Expedition has achieved and for the ambition they continue to show.

“They have chosen to invest in our brands, and we will return that trust by supporting them and their dealers as strongly as possible. Together, we see great opportunities to build the market and develop solutions tailored to local needs.”

An Extreme Expedition spokesman added: “We are focused on creating growth together with our retailers, and that requires strong brands backed by strong ambitions. We see that in Nordic Fieldsport. We share the same approach to partnership and market development, giving us great confidence in what we can achieve together.”

The partnership means Ukrainian dealers will be able to access made-in-Sweden Myran handcrafted spinners and rods, Wolfcreek predator gear  and Pulz Bait, the patented lure technology that swims by itself.

nordic-fieldsport.com