News

Japan-headquartered premium fishing gear manufacturer Megabass is set to capitalise on the growth in the bass tackle market by expanding thanks to a partnership with global consumer-focused investment firm L Catterton.

The deal positions Megabass for further expansion by leveraging L Catterton’s operating capabilities and industry network on the back of rising demand for its products.

Consumer expenditure on fishing gear in Japan and the US, Megabass’ two largest markets, has been rising and is expected to continue growing as casual anglers increasingly seek to become more proficient and seek high-quality products.

This trend is providing huge opportunities for Megabass, given the brand’s suite of high-end fishing lures, baits and rods which can be used across rivers, lakes and seas.

Founded in 1986 by acclaimed bass angler Yuki Ito, Megabass harnesses traditional craftsmanship and cutting-edge technology to manufacture its products.

Anchored in Mr Ito’s high-performance mindset, these products have gained a glowing reputation for their effectiveness and trustworthiness. They have also won major international and domestic design awards such as the Red Dot Design Award, iF Design Award, and Good Japan Design Award across multiple years.

As a result, the company has been able to cultivate a loyal following among the angling community, first in Japan and now also internationally, especially in the US.

It entered the latter market in the 2000s and has since been endorsed by renowned American anglers, who have a track record of winning the Bassmaster Classic and other top-tier fishing tournaments.

Its customers are also strong advocates of the brand, which enjoys best-in-class net promoter scores in both Japan and the US.

Bearing testament to the rising and sustained demand for Megabass’ products, its total revenue has demonstrated strong growth over the years, with contributions from overseas markets also increasing.

Sales are generated via retailers and e-commerce channels such as its websites and Amazon, with demand consistently outstripping supply.

Moving forward, Megabass and L Catterton will work closely together to drive further growth for the brand as consumers focus spend on premium fishing gear in its key markets.

Their combined focus will initially be on thoughtfully ramping up Megabass’ production capacity and strategically expanding its distribution network by leveraging L Catterton’s category expertise.

L Catterton has significant experience building outdoor brands across the world, with current and past investments in the space including Airxcel, Heartland RVs, Open Road Resorts and RealTruck.

megabass.co.jp