Martin to handle Rapala VMC UK sales
In a move designed to drive Rapala and Okuma market share, Rapala VMC UK has appointed former Daiwa commercial sales manager Martin Greene as its UK senior sales manager.
Martin (pictured above, centre)needs no introduction, having garnered 25 years’ experience in the angling trade, gained from both retail and trade sales and senior commercial management. Martin is also a passionate match angler and has previously fished with the England national team.
He will be responsible for leading the sales teams, working closely and strategically with key accounts and helping co-managing directors Daryl Hodges (pictured, right) and Duncan Lennox (pictured, left) to drive the business forward. His core focus will be key brands Okuma, Rapala and Dynamite alongside Storm, Sufix and Carp Spirit.
Daryl said: “Martin joins the team at a perfect time for the important pre-sales period and preparation for the 2025 season. He brings a wealth of experience and passion and we are really looking forward to getting started and driving our brands forward together.”
Martin added: “Firstly, I would like to thank both Daryl and Duncan and the team at Cotgrave, they have worked incredibly hard to make this happen.
“For me it’s a huge opportunity and one that I am very grateful for and also feel completely ready to move into; with lots of unique opportunities in a marketplace that is fast changing and becoming even more fragmented with many brands.
“It’s a huge project with good sales opportunities and exciting product launches. A great team and great brands… it’s great to finally get started!”
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