EFTTEX returns with new look and feel

The key European tackle trade show, EFTTEX, is being refreshed to make it more attractive than ever when it returns in September in Budapest.

A dedicated group of European Fishing Tackle Trade Association board members along with key media, including TTW, and suppliers have come up with new ideas for the show, which takes place from September 14th to 16th at HungExpo.

Under the heading of Let’s Get Back Together!”, the show represents a brilliant opportunity to meet once more in person for the first time in three years, from a European perspective, and will be the perfect platform to showcase and find out about the very latest fishing equipment.

Ideas currently being worked on include a dedicated New Product Showcase area, where you can see all that‘s new and find out more about the brands behind the tackle, plus a totally revamped Best New Product Competition, which will be free to enter for every exhibitor.

Exhibitors will also be able to take advantage of a price freeze – all prices are being held at the 2020 level, when the show had to be cancelled due to Covid-19.

They will also enjoy support for their new gear through the pages of Tackle Trade World in the lead-up to the show and after the winners of the New Product Showcase have been announced.

Another concept is to allow visiting retailers to get hands-on with some of the tackle in a special ‘live fishing’ area while a programme of seminars and business advice is also being explored to further boost the EFTTEX experience for all.

Dr Zoltan Kekkoi, managing director of EFTTEX Trading, said: “This EFFTEX will be the first time everyone in the European tackle industry has been able to get together for three years and we believe this is vital for us all.

“The show will be totally reimagined and there are some really strong reasons why you should be in Budapest in September. Not only will you be able to see old friends and meet new ones but there will be great chances to do business, launch and see new products in a new way and enjoy some great savings on stands if you are an exhibitor.

“We want EFTTEX to once more become THE place in Europe to gather and do business in a great environment and the advisory group and organisers will do everything we can to ensure this rejuvenated show is what exhibitors, distributors, retailers and the media want and will benefit from.”

TTW editor John Hunter, who is part of the EFTTEX advisory group, added: “Forget what you thought you knew about the ETTEX shows of old, this is a brand-new start.

“The ideas and plans coming out from the meetings are really exciting and will present the show in a completely different way.

“It will be much more cost-effective for exhibitors and retailers alike and there will be plenty more things to see and do. TTW is really pleased to be able to lend its support, both to the organisers and those planning on attending and we look forward to seeing everyone there, all in one place, meeting and doing great business – the industry is far stronger when we are all together!”

To find out more or register, visit www.efttex.com or email [email protected]