Dave Allen to head up Pure Fishing

The world’s largest tackle company, Pure Fishing, has unveiled Dave Allen as its Chief Executive Officer, replacing Harlan Kent who is stepping back from day-to-day operations.

Harlan will move into a new role as a member of the company’s board of directors and an advisor on a number of special projects.

He led the company for the last four years, during a transformative period. Under his leadership, the company established itself as an independent business and made a number of strategic acquisitions, including PLANO/Frabill and Svendsen Sport, to position Pure Fishing for continued growth around the globe.

Harlan said: “It has been my great honour and pleasure to lead Pure Fishing during my tenure as CEO and I am proud of the work we have done to establish this company as an industry leader over the last few years.

“The future continues to be very bright for Pure Fishing and our brands, and I am excited to see what the future holds under Dave’s leadership.”

Dave, meanwhile, is taking the reins at Pure Fishing to lead the company into an exciting next phase, bringing with him more than 30 years of relevant leadership experience, including over a decade in the outdoor recreation space.

He was most recently president and CEO of IGLOO, where he successfully led the re-imagination of the brand. Prior to that, he was the group president at Vista Outdoor with responsibility for more than 35 brands and president of Coleman. He spent the first 17 years of his career with Unilever.

Dave added: “Pure Fishing has some of the most iconic brands in the space, and a talented team comprised of some of the industry’s brightest experts and innovators. There is so much opportunity ahead for the company and our people, and I’m excited to get started.”