Costa sees it clearly with major launch


Sunglasses brand Costa says it is bringing next-level clarity and performance to the optical space with its Costa Clear customisable lenses.

The US-based brand, a major force behind sunglasses for anglers and outdoor enthusiasts, has added to its line-up with a collection of single vision and progressive optical lenses, for everyday use.

The single vision (Essential, Waypoint, Waypoint Plus) and four progressive (Base, Essential, C-Scape, C-Scape Plus) lens options offer a tiered approach to suit the unique needs of everyone – from those who desire an accessible and reliable Costa optical lens to elite anglers and craftsmen that demand extra performance and clarity. 

Premium options in both categories utilise Costa Waypoint digital surfacing technology, which enhances the field of view by virtually eliminating the peripheral blur found in high wrap glasses.

Waypoint digital surfacing ensures superior visual clarity no matter which direction you look. Premium lenses in the progressive category feature Costa C-Scape technology. Developed by top sportfishing pros and lens designers, this offers immediate adaptation and enhanced viewing fields suited for the needs of watermen and women.  

Costa’s senior product marketing manager, Jessica Bryant, revealed: “Costas are made for the anglers, soul surfers and explorers who have inspired us since day one. Now we can provide the same optical clarity and quality that our community expects from Costa in a complete pair of optical frames.

“We’ve paired our best in lens optics with a deeper selection of Rx designs and technologies – creating the perfect pair of glasses for answering a 4am wake up call or scrawling an entry in your journal at night.”

Similar to the brand’s sun RX lenses, all Costa Clear lenses are etched with the C-Wave logo for authenticity and include advanced coatings, including protection from blue light.

Every lens is hydrophobic [water resistant], oleophobic [smudge and oil resistant], scratch resistant, anti-static and made to reduce inner and outer glare to protect lens integrity on and off the water.