American Tackle picks up prestigious European award

American Tackle continues its tradition of leading from the front by adding the EFTTEX 2023 Best New Product Rod Component Award to its portfolio.

This is the 13th industry award for American Tackle which continues to innovate and push the industry forward. With the return of the EFTTEX in-person show, American Tackle was excited to be back at the largest European fishing trade event.

Gary Benney, European branch manager at American Tackle, attended EFTTEX and was there to accept the award for the firm’s Hyrbid reel seat.

He said: “I couldn't be happier to be a part of this great team. We work daily to make products that the fishing industry adopts, and it is the best feeling in the world to be a part of it!”

The Hybrid reel seat offers a cutting-edge solution for carp, surf and saltwater rods, blending composite and machined seat advantages.

Its carbon machined body, ‘C’ channel design, lightweight locking hoods and compatibility with high-quality reels prevent shu-toff points and breakage during heavy casting.

The carbon body ensures better bonding, while the aluminium rear thread and double-locking nuts provide a secure lock to prevent reel rocking.