Waever lands role with outdoor brand

Well-known industry specialist Tomas Waever has landed a new position as export manager for outdoor and apparel company Highlander Group.

Among Thomas’s previous high-profile roles have been spells at eyewear brand Wiley-X and, more recently, as export manage for Danish tackle firm Fairpoint Outdoors.

Now Thomas has taken on a similar export manager role for Scotland-based Highlander Group, bringing another dimension to that company, which specialises in clothing can camping equipment and accessories.
Ramin Golzari, co-owner and director of Highlander Group, explained: “It is a real win for Highlander to sign Thomas to our fast-growing team. Thomas brings years and years of international experience and will be the driving force holding full responsibility for all our sales and activities outside of UK.

“I have worked with Thomas in the past and I’m delighted to have him onboard. With Thomas’ experience and skills, I have high expectations for the future expansion of both the Highlander brand and products.”

Thomas will be based in Europe to further strengthen the foothold of Highlander Group internationally.

He added: “Signing with Highlander Group is a perfect match. I have worked internationally in the outdoor business for years and I look forward to being a part of the Highlander team. I expect us to hit the ground running and build on the international success Highlander has had for years. 

“I see a lot of potential and real passion in the products and adding the exclusive STOIRM line to the portfolio of products, there will be a lot of new and unexplored business to conquer.”