Top US tackle brands revealed

The best-selling tackle brands in the USA last year have been revealed in an insightful report that has just been published.

Big names like Shakespeare, Daiwa, Rapala, Berkley, Eagle Claw, Columbia and Plano were among those listed along with a couple of surprises in the survey of more than 9,000 anglers last year by specialist market research and economics firm Southwick Associates.

Southwick works extensively throughout the fishing, shooting and outdoors sector, providing useful information and reports for organisations including industry bodies the American Sportfishing Association and National Shooting Sports Foundation.

Its online AnglerSurvey consumer panel helped identify the top brands in a number of market sectors including:

  • Fishing Rods – Shakespeare
  • Fishing Reels – Daiwa
  • Fishing Line – Berkley Trilene
  • Hard Bait – Rapala
  • Soft Bait – Zoom
  • Hooks – Eagle Claw
  • Swivels – Eagle Claw
  • Fishing Hats or Headgear – Under Armour
  • Raingear – Frogg Toggs
  • Clothing (shirts, pants, shorts, jackets– Columbia
  • Tackle Box – Plano
  • Bait Bucket, Aerator – Marine Metal (Big Bubbles, Cool Bubbles)
  • Cast Net – Fitec SuperSpreader
  • Scale, grip, measuring device – Berkley
  • Trolling Motor – Minn Kota

Key results of the consumer tracking study are available in Southwick Associates’ Fishing Participation and Equipment Purchases Report, which tracks fishing participation and equipment purchases for a broad range of products.

Equipment purchase information includes the percentage of sales across different retail channels, brand purchased, price paid, and demographics for anglers buying specific products. Additional participation information tracked includes total days spent per activity, type of fishing, and targeted species. A separate report is also available focusing specifically on bass anglers’ participation and purchases.