St Croix goes back to school of bass

St Croix, the parent company to St Croix Rod, SEVIIN reels, Rod Geeks and more, has announced a three-year partnership with the US Collegiate Bass Fishing Championship School of the Year.

The deal with the University of Montevallo includes two-year sponsorship of the university’s Falcons Fishing Team and a six-month internship at St Croix for one of the team’s student athletes.
Jesse Simpkins, St. Croix vice-president of marketing, said the agreement represents great opportunities for both organisations.

He explained: “The University of Montevallo gets a lot of well-deserved attention for the accomplishment of its bass-fishing team.

“But behind all the titles and honours the Falcons have earned on the water, there’s a wonderful university supporting the personal and professional growth of these young people, many of whom aspire to work in the fishing industry after graduation.

We’re providing one of them with an immersive six-month internship within our marketing department for which they’ll receive both real-world experience and college credit for their work.

“But, beyond that, we have a variety of additional marketing projects and opportunities planned that will allow participation and growth for as many Falcons team members who want to get involved in the day-to-day marketing activities that help fuel the growth of our brands.” 
The partnership also includes direct support to the 2021/2022 MLF National School of the Year, 2022/2023 Bassmaster Team of the Year, and 2022/2023 MLF National Champions in the form of product sponsorship.

“St Croix Rod and SEVIIN Reels will be sponsors of the Montevallo Falcons Fishing Team in name, meaning that we’re providing rods and reels to the team to use as they see fit,” he added.

“We’re not dictating their use by any individual team member; we want and expect to earn the right to be in their hands and on their decks.”