Semperfli wins Queen’s Award for Enterprise

UK fly tying material supplier Semperfli has joined an elite and illustrious club, having been honoured with a Queen’s Award for Enterprise for international trade, recognising its growth, success and excellence in exporting.

A family-run business that employs 21 people, based in Selby, North Yorkshire, UK, Semperfli Fly Tying Materials has been producing its synthetic fly tying materials since 2010.

Fly fishing is a worldwide sport and there is an enthusiastic community who design, create and tie their own fishing flies. Semperfli produces its threads, wires, yarns plus other dedicated textiles and fibres designed specifically for the fly fishing market. It continues to innovate and developed a market leading, virtually unbreakable tying thread called Nano Silk and Classic Waxed Thread. It is trade only, selling through a worldwide network of distributors, factories and shops in the UK and overseas. Outside of fly tying, customers include film, theatre and the medical world.

Semperfli partners are truly global and range from New Zealand to Japan, throughout Europe and Scandinavia, South Africa and the Americas from Canada in the North to Argentina in the South. Semperfli’s USA market is showing huge growth, which the company is very excited over.

CEO Ann Kitchener said: “To win the award in her Majesty The Queen’s Platinum Jubilee is amazing news in such a special year for the UK. We are focussed on extending and expanding further our product range and successes in the fly tying market.”

Semperfli has 80 international ambassadors who demonstrate and promote its products at exhibitions, shops and across social media.

Andy Kitchener, strategic director responsible for research and development, said: “The Pro Team of Ambassadors are vital for our success. They not only show our products but are crucial to our research and development, providing assistance in developing products and feedback worldwide.”

To win a Queen’s Award for International trade, a company must export over £100,000.

Semperfli’s overseas sales grew by 240 per cent in the three-year period with key markets including the United States, Canada, Scandinavia and France. The company won the award for Outstanding Short-Term Growth in overseas sales over the last three years.

Ann added: “This award is fantastic news for the company and a great honour. We are immensely proud. It helps reinforce why Semperfli is different from other companies in our sector. With our four cornerstones of Innovation, Quality, Customer Service and Passion we have managed to generate International Trade accounting for over 92.65 per cent of the company turnover.”

Now in its 56th year, the awards are the most prestigious business honours in the UK, with winning companies able to use the esteemed Queen’s Award Emblem for the next five years.