Rod building brands set firm foundation in Europe

Foundation Outdoor Group, arguably the world’s leading supplier of rod-building components, equipment and instruction, is taking a significant stride in its global expansion, opening a European headquarters in Sweden.

This move comes less than three months after the acquisition of American Tackle Company International and Mud Hole Custom Tackle, solidifying Foundation Outdoor Group’s position as an industry powerhouse.

The newly formed subsidiary, Foundation Outdoor Group Europe AB, will spearhead sales and distribution efforts across Europe and beyond.

Heading this international initiative is Gary Benny, who brings a wealth of experience in the European tackle industry and previously served as the European branch manager at American Tackle.

Brook Oliva, president and COO of Foundation Outdoor Group, said: “This expansion is indicative of our commitment to grow the global presence of Foundation Outdoor Group.

“We’re excited to bring Gary aboard from American Tackle to lead this international effort. He has a wealth of international business experience and an entrepreneurial spirit that fits perfectly with our leadership team and our assertive growth strategy.”

In support of Foundation Outdoor Group Europe AB’s mission, the company has acquired a new European headquarters building located in the strategic port city of Halmstad, Sweden.

This 2,100 sq m (22,604sq ft) modern facility is ideally positioned to facilitate international distribution and access to intermodal distribution channels within the European Union.

The headquarters will serve as a showcase for Foundation Outdoor Group’s extensive range of fishing and outdoor recreation product lines, housing executive and sales offices, a showroom and a state-of-the-art warehouse and distribution centre.

Built in 2020, the facility features loading docks, grade-level loading, 9m (30ft) high ceilings and pallet racking, enabling Full Truckload (FTL) and Less-Than-Truckload (LTL) shipments to arrive at the port of Halmstad and be seamlessly transported to the unit.

Gary added: “The new headquarters facility is in an ideal location and has everything we need to support our business expansion. Foundation Outdoor Group’s growth plans are both strategic and aggressive, and I am looking forward to driving our business and supporting anglers and our industry across Europe.”

Foundation Outdoor Group’s portfolio of renowned brands currently includes Mud Hole Custom Tackle, American Tackle, MHX, Custom Rod Builder (CRB), ProProducts, ThreadMaster and FishHawk.