News

Fast-growing Danish tackle firm Nordic Fieldsport has taken another step forward with a partnership with Rugged Tackle, covering Canada and selected parts of the United States.

This marks another important milestone in Nordic Fieldsport’s international growth strategy and our commitment to bringing our Scandinavian brands to new markets.

Cole Peck’s passion for Scandinavian and European fishing runs deep. Having spent years fishing in Europe –particularly Sweden – Cole and his Rugged Tackle team bring a genuine understanding of the products, culture and heritage behind Nordic’s brands.

Nordic Fieldsport’s Eric Svendsen explained: “The North American market has always been an exciting opportunity for us. With Rugged Tackle, we have found a partner who understands our brands, shares our ambitions and believes in building the market together with retailers for the long term.”

Cole added: “We see a strong alignment with Nordic Fieldsport’s combination of strong brands, innovative products, and a clear long-term vision. Their commitment to supporting retailers and growing the market together has made this partnership an easy decision.”

This is not just about distribution, it is said to be about building brands the right way.

Together with Rugged Tackle and their strong dealer network, Nordic Fieldsdport is focused on long-term growth, close retailer relationships, market-specific products, and a high level of service.

The partnership will see several brands introduced into the North American market including Swedish handcraft spinners and rods maker Myran, Wolfcreek predator gear and Pulz Bait, with its innovative patented lure technology that swims by itself.

Eric added: “The response from dealers and consumers has already been extremely encouraging, giving us great confidence in the future of these brands across North America.

“We look forward to building the market together with Rugged Tackle and their network of dedicated retailers.”

nordic-fieldsport.com