The NEXT step in international branding

The NEXT Group was born from the idea of four people hugely experienced in the fishing tackle market at an international level, with expertise across the board, from marketing services to graphics, design and rendering, fitting out of show rooms and display furniture, with fishing tackle specifically in mind.

The Italian-based company – which also manufactures all of its products in Italy – has two key contacts on a commercial level who are already extremely well-known with top quality reputations in this sector: Federico Ferrari and marketing manager Sara Ballotta.

Alongside these are product designer Edmondo Maggi, who works on graphics and point of sale projects and came into the tackle trade as a designer of lures and production manager Paolo Filistrucchi – the oldest and most experienced member of the team, who is in charge of quality control and material supplies.

Federico’s knowledge is derived from decades in fishing tackle manufacture while Sara has always been active in the sportfishing sector and is dedicated to display and marketing on behalf of many fishing companies.

Now, their combined experience will allow them to create customised, dedicated, branded and colourful displays with brand colours and logos that will really stand out.

Why your display matters

In order to maximise your presence in shops and to the end user, a good-looking display unit is not only a concrete corporate marketing strategy that maximises the presence of your products, but also a means to increase your brand and your products’ visibility to the public.

It is certainly the best possible advertising vehicle for ensuring you are seen and recognised at the time of purchase by the end user.

A display also enhances the recognition and value of your brands, no matter if you are supplying rods or reels, hooks, bait, small accessories of any kind or even clothing.

Federico said: We can design and create company showrooms or branded shops. We can create a rendering of any of your proposals with your logos and colours in order to evaluate together the feasibility of the project, whether it is a display or something more complicated.”

Federico Ferrari.Sara Ballotta.

Edmondo Maggi.