Mustad unveils export manager for EMEA

Mihovil Vudrag has joined Mustad as export manager for Europe, the Middle East and Africa region as the company looks to grow in these territories. With expanded focus on its positioning in the EMEA sector, Mustad has been working to expand internal resources and bring in additional skilled colleagues to continue the steady growth of the company. Mihovil began his role on September 1st. Based in Croatia, he will have responsibilities for direct sport fishing sales in the following markets: Turkey, Italy, Greece, Cyprus, Malta, Serbia, Baltics, Romania, Bulgaria, Croatia, as well as Spain, and Portugal. “Mihovil will be a strong addition to the team in ever-growing markets,” says Mustad CEO, Kenni Riise, “His perspective and insights strengthen Mustad and I look forward to seeing him in action!” Thanks to his background as well him being an experienced angler himself, Mihovil will bring with him a strong network and great understanding of the needs of these markets. Mihovil has nearly five years of experience with Svendsen Sport in a similar position and holds deep knowledge about fishing gear and industry network and market intel within the region. Prior to this, he was educated as a geologist, working for four years in the oil industry. He said: “I’m thrilled to join a strong brand like Mustad with much potential for continued growth and innovation in sport fishing.”