Mustad promotes to fill global OEM manager role

Premium hook manufacturer Mustad is taking the next stage in its development with the promotion of John Loughlin III to the role of OEM manager.

Tracing its origins back to Gjøvik, Norway in 1877, Mustad is a global leader in hooks for every situation and species as well as being an essential component of lures made around the world.

Now the company says it is keen to provide additional support to its expanding OEM segment with the announcement of this appointment.

Kenni Rise, CEO of O Mustad & Son, announced the promotion of Loughlin III, who had previously held the position of OEM manager for North America.

Kenni said: “With more than a decade of manufacturing, procurement, and sales experience within the fishing industry, John Loughlin III combines his comprehensive knowledge of brand management and tackle manufacturing with a passion and purpose to advocate for his customers.

“Facilitating collaboration between Mustad, manufacturers and brands has been his focus as Mustad continues to provide innovative, premium hooks and an unapparelled level of service for all.”

John added: “I’m looking forward to engaging my expanded role with Mustad, an organisation I’m so proud to work within.

“Having a product that can support such a vast range of fishing tackle worldwide is an exciting opportunity. I have tremendous confidence that our team – one that spans multiple continents – will continue to expand the OEM segment, delivering Mustad quality and innovation to anglers across the globe.”