News

David Hart (left) and Mihovil Vudrag.

Legendary Norwegian hook manufacturer Mustad continues to seek opportunities to develop both its own and LIVETARGET brands in Europe and has made a key appointment to further that aim.

With immediate effect, Mustad has appointed David Hart as country manager for the DACH (German, Austrian and Swiss) markets. He brings a wealth of experience and expertise in the fishing industry.

With a background deeply rooted in sales and account management, David has consistently demonstrated his ability to foster strong relationships with clients while driving business growth.

David has over 33 years of industry experience across Blanchard’s Angling, Hardy & Greys and, most recently, 17 years with market giant Pure Fishing, successfully managing accounts and implementing strategic sales initiative as sales manager across the DACH region.

His dedication to providing exceptional service and his passion for the fishing industry prove to be a key for leading Mustad's efforts of growth in the DACH region.

“Working together with our partners across the region has proven to be a success for growing both Mustad and LIVETARGET,” said Director of Sales EMEA, Mihovil Vudrag.

“We have serious ambitions for brand development where a curated product selection, determined team and strong partnerships are crucial. With our expanding product range meeting European angler needs, interest has grown significantly.”

He added: “We are thrilled to welcome David Hart to Mustad. His extensive experience and proven track record of sales in the industry will play a pivotal role in growing our presence in the DACH markets and ensuring that customers receive the highest level of service.”

In his role as Country Manager, David will be responsible for building and maintaining relationships with key clients, identifying new business opportunities, and driving sales growth across Mustad brand’s product lines in the DACH market.

David revealed: “I am very excited to join Mustad and to have the opportunity to contribute to the continued success of such a family of respected industry brands.

“I am really looking forward to working closely with our clients to deliver innovative solutions and exceptional service that meet their needs and exceed their expectations."”

David’s passion and experience solidifies Mustad’s confidence in the development of strong growth of the brands in the challenging DACH sport fishing market.

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