News

Foundation Outdoor Group has announced another strategic partnership to enhance its expanding position in Europe’s burgeoning carp fishing market, securing an exclusive deal with bait boat manufacturer Rippton.

Foundation has agreed exclusive northern Europe distribution rights with the bait boat, fishing drone, fish finder and bite alarms maker, covering Denmark, Germany, The Netherlands, Norway, Poland and Sweden, all considered prolific carp fisheries.

The agreement also provides non-exclusive distribution abilities in many additional European countries.

Gary Benney, Foundation Europe’s vice-president of operations, explained: “Rippton was an obvious choice for Foundation’s EU operation, given their strong focus on the European carp market.

“Their dedication to technology and quality provides us with a suite of products that match our overall portfolio and sales strategy.”

At its core, Rippton is a forward-thinking technology company dedicated to improving the angler’s experience. The Rippton app allows anglers to control a host of smart devices that provide fishing solutions while maintaining the fun of fishing.

Foundation’s president and COO, Brook Oliva, added: “Along with the recent SBM partnership, Foundation EU can now offer carp anglers high nutritional value (HNV) baits and another intelligent way to deliver them with Rippton.

“And with our custom rod program, we are able to fully outfit fishing businesses from equipment to baits to bait delivery.”

Foundation Outdoor Group’s portfolio includes fishing rod and tackle crafting components, supplies, equipment and instruction covered by renowned brands such as Mud Hole Custom Tackle, American Tackle, MHX, Custom Rod Builder (CRB) and ProProducts.

As part of the distribution agreement, Foundation Outdoor Group will also serve as the northern Europe aftermarket care and service centre for Rippton products.

This new service centre will be housed in Foundation’s 2,100 sq m (22,604 sq ft) EU headquarters, strategically located in the port city of Halmstad, Sweden.

For more information about Foundation Outdoor Group and its distribution of innovative, carp-oriented products from Rippton, contact Gary Benney at [email protected] or via +46 035 35 313.