Kinetic brings energy to Vista Outdoor through name change

Vista Outdoor, the parent company of 41 renowned brands in the sporting and outdoor lifestyle sector – including recently acquired Simms Fishing Products – has unveiled a new name as it continues to separate its two key divisions.

Following the planned spinoff of its Outdoor Products business, which includes major shooting and ammunition names such as Remington, CCI, Federal, Speer and Hevi-Shot, Vista Outdoor will be rebranded as The Kinetic Group, a name that surfaced among employees during the naming process and represents the energy behind the company and its leading ammunition brands.

The Kinetic Group will trade on the New York Stock Exchange under the stock ticker “HUNT,” and the brand will feature original logo artwork of a North American ram.

Sporting Products leaders unveiled The Kinetic Group’s branding to employees during early in August at the CCI-Speer ammunition factory in Lewiston, Idaho, USA.

Jason Vanderbrink, Sporting Products’ president and CEO, said: “The performance of our products is so often measured in energy on target. Kinetic energy is the force behind our world-class brands and exhibits the spirit of the 4,500 American workers who represent our company.

“The process of developing a new company name and identity has been exciting and inspiring. We’re all proud of the brands we represent and the products we make in our four American factories. Harnessing the enthusiasm of our employees throughout this process was pivotal to coming up with the best name and logo as we move closer to becoming a standalone company.”

The Outdoor Product segment, which includes Montana-based Simms, now has a new CEO in the shape of Eric Nyman and an announcement on this company’s name change was expected just after this issue of Tackle Trade World went to press.