News

Foundation Outdoor Group, the world’s largest supplier of rod building components, supplies, equipment and instruction, has promoted Hunter McKamey to the role of vice president as it seeks further growth.

Reporting directly to president and COO Brook Oliva, Hunter be the primary contact for day-to-day operations and will focus on aligning processes and business practices with Foundation’s aggressive growth strategies in the United States, Europe and Asia.

Brook said: “This is a great opportunity for Hunter and for Foundation Outdoor Group. Hunter has a wealth of experience in angling and in the fishing rod business. He has a keen sense for our business and for our customers, and I am confident that he will thrive in this new leadership position."”

Hunter grew up in the custom tackle industry, working for his father’s rod building business in Tennessee.

He joined American Tackle when he began his college career at the University of Central Florida, where he was a champion angler.

In 2016, he took his experience to Mud Hole Custom Tackle, which grew into his most recent position as director of the product development and purchasing department at Foundation Outdoor Group.

Hunter said: “I’m excited to accept this new challenge and help take Foundation Outdoor Group to new heights. We have an amazing team and we have already been working on a number of key initiatives to expand our presence across the globe and to improve our day-to-day business operations as well.”

With Foundation Outdoor Group’s acquisition of American Tackle and Mud Hole Custom Tackle last August, and the purchase of a new European headquarters in Halmstad, Sweden in October, the company continues to streamline its backend processes, marketing initiatives, and sales programs.

Hunter’s promotion is yet another strategic move to solidify Foundation’s leadership position within the fishing tackle and outdoors industry.

foundationoutdoorgroup.com