Fishbites feeds marketing role to Courtney

Fishbites, the tackle brand from Carr Speciality Baits, is pushing ahead with more growth and expansion into new international markets with the appointment of Courtney Woznek as vice-president of marketing and advertising.

The Florida, USA-based firm is known for its artificial baits for surf, inshore, offshore and freshwater fishing that have successfully caught quality fish worldwide.

Carr Specialty Baits’ president and CEO, Terry Dillinger, said: “Courtney has been part of the Fishbites family for quite some time now, and we knew that bringing her on board would be a welcomed addition to the team.

“We are all excited to leverage Courtney’s expertise and love of building brands in the fishing industry. She will oversee all of our marketing and advertising efforts for Fishbites and Fishbites Trading Post while continuing to partner with our worldwide network to grow brand awareness.”

Courtney brings 20 years of sales and marketing experience, having previously served in leadership roles with Girl Scouts, Expansive Commercial Workspace, Salt Strong, and IHG/Marriott Hotels, and has also been part of the Fishbites Pro Staff team for several years.

She said: “I’m grateful for the opportunity to help shape the growth direction of our brands and spread the word through marketing and advertising here in the States and now globally. I truly believe in this company and have always loved all of the good they do for our communities so I’m beyond excited to make an impact working alongside this amazing team.”