EFTTA lures Livingston for European boost
US manufacturer Livingston Lures is ready to hit the European market and has become a member of the important and hugely influential European Fishing Tackle Trade Association (EFTTA).
The well-known brand, which is headquartered in Texas, is famous for its innovative, technologically advanced lures designed to catch fish in fresh and saltwater.
Having become a key player in the US market, Livingston Lures has now developed a special product line for European anglers that has been tested in European waters and is ready to hit the shops.
This European-developed product line is being actively promoted in specialised EU angling media.
In addition to its EFTTA membership, Livingston Lures will be present at various European angling consumer and trade fairs.
EFTTA board member Willem Bontrup said: ”We are really proud to have Livingston Lures as a member. Their dedication is a fantastic example for non-EU companies looking to break into the EU market.
“This can only succeed when recreational angling in Europe is preserved for the future. This is what EFTTA is fighting for! We wish Livingston Lures the best of luck in Europe and look forward to meeting soon!”
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