Bringing fishing lures to life on dry land
US-based Lure Demo has officially launched Lure Demonstrator, an innovative, purpose-built product allowing anglers, retailers and manufacturers to see fishing lures in real motion inside a professional, water-filled swim tank.
The Lure Demonstrator is designed to showcase underwater lure action, helping the fishing industry promote, demonstrate and sell more effectively.
Compact, portable and visually striking, the Lure Demonstrator provides an up close, 360-degree view of vertical lure action in crystal-clear water with adjustable speed and lighting effects.
The product offers a realistic way to demonstrate how jigs, soft plastics, ned-rigs and other vertically fished lures perform—turning displays and presentations into dynamic, eye-catching experiences.
Lure Demo founder Martin Bawden said: “Seeing a lure in real water changes everything. Until now tackle stores and lure makers have traditionally had no effective way to show customers how their lures truly swim. The Lure Demonstrator helps solves that problem – it brings lures to life and helps anglers believe in what they’re buying.”
Designed for versatility, the Lure Demonstrator is equally at home on a tackle shop counter, trade show booth or video studio.
For tackle shops, it’s a sales-boosting display that attracts foot traffic and increases lure sales, while lure manufacturers and reps can use to it to demonstrate products to retailers or film promotional content.
For individual passionate anglers, it’s an engaging tool to test and understand lure performance and selection before hitting the water.
The system includes variable speed control for jigging motion, 12-colour LED lighting and a compact glass swim tank that replicates as best possible lifelike underwater conditions. Easy to set up, operate and maintain, the Lure Demonstrator transforms any indoor space into a live-action showcase.
In addition to product development, Lure Demo LLC produces unique, entertaining lure demonstration videos designed to educate and inspire anglers.
- Log in or register to post comments
