Ben Miller to lead sales and operations for VMC Inc

Ben Miller has been named director of sales and operations for VMC Inc, beginning on January 1st, 2021 reporting to VMC president, Cyrille Viellard, as successor to longstanding colleague Cyrille Mathieu.

“Ben is the very best fit for this position which is a natural expansion of his former assignments from the retail side these past 11 years into new responsibilities with OEM/ODM existing and future new customers. I am confident that Ben will carry forward the momentum of VMC growth with all our historical partners bringing his expertise and enthusiasm while carrying on the unique traditions and family values of VMC,” said Cyrille Mathieu.

Launched in 1910, the VMC brand is renowned for its innovative craftmanship. VMC manufactures hooks for every style of fishing, many with first-to-market features.

Over the past 11 years, Miller has worked closely with Mathieu to develop the VMC brand on the retail side. Their efforts have driven year-over-year growth in the US and Canada with award-winning innovations.

In his new role, Miller will take over the full VMC Inc. customer portfolio and further develop VMC’s position as the premier fishing hook partner in the American fishing tackle industry.

Miller, a resident of Maple Grove, Minnesota, earned his Bachelor of Arts degree from the University of Minnesota-Duluth.