News

Norway-based fly tackle and apparel specialist ArcticSilver is celebrating its 15th anniversary with a new European headquarters in Denmark and the addition of key staff and partners.

The EU headquarters marks a fresh chapter for the brand – best known for its fly rods and reels including its innovative Free-Flex and upcoming Switch-Flex systems – as it expands its reach worldwide.

CEO Katharina Fugger explained: “Our new headquarters in the EU opens up a world of possibilities for us. This move is right in line with our goals to enhance our presence in Europe and push forward with innovation in the fly fishing industry. We can’t wait to see what the future holds for our team and customers."

Denmark, with its strong fishing traditions and innovative spirit, is seen as the perfect location for the new base, providing a central hub for European operations, while helping ArcticSilver build closer connections with partners and customers across the continent.

As part of the changes, industry expert Hanna Bossow Vestergaard has joined as the CEO for ArcticSilver in Denmark. With her deep passion and extensive experience in the fly fishing business, Hanna is ready to take our innovative brand to new heights in the EU.

Hanna said: “I’m honoured to join ArcticSilver at such a transformative time. I can’t wait to help the company grow and bring our innovative products to more fly fishers across Europe.”

In addition, the company has also welcomed Kathrin Menges, a former board member of Henkel and ADIDAS, to its executive board of directors. Her expertise will help the young and innovative brand grow internationally.

Kathrin revealed: “Joining ArcticSilver’s board is an exciting opportunity. The company’s dedication to innovation and sustainability aligns perfectly with my values and experience.”

(L to R) Hanna Bossow Vestergaard, Dr Katharina Fugger, Kathrin Menges.

It is also partnering with recently launched specialist distributor Catch Fly Fishing, which will help with all aspects of sales within the European Union, providing a strong distribution network.

A Catch Fly Fishing spokesperson said: “Our partnership with ArcticSilver will help us bring high-quality fly fishing products to a wider market. We’re excited to work together to achieve great things.”

These strategic additions and partnerships are key steps in ArcticSilver’s journey to expand its presence and continue its legacy of innovation. With new leadership and a strong distribution network, ArcticSilver says it is ready to meet the growing demands of the fly fishing community.
www.arcticsilvershop.com

(L to R): Mathias Lilleheim, product development manager, and Tore Vinje Brustad, board director.