American Tackle has handle on Best Of Show award

American Tackle Company was left celebrating as it picked up the highly prized Best Of Show in the ICAST 2023 New Product Showcase for its Tsuka 2 carbon rod handle.

With 37 categories in the New Product Showcase Awards, there were plenty of chances to shine and collect a trophy or two.

While several companies walked away with multiple honours during the awards night, including AFTCO, Simms, Shimano, Pure Fishing and Z-Man, the loudest cheer was reserved for the following day’s announcement of Best Of Show.

Florida-based American Tackle Company picked up ICAST’s most coveted award with its all-carbon fishing rod handle, the G2 Tsuka 2 Complete Carbon Handle.

The innovative custom rod component beat out a field of more than 1,000 other entries in the ICAST New Product Showcase Awards, coming out on top of 37 other category winners to give rod builders industry bragging rights.

American Tackle Company Marketing Manager Kevin Landers said: “To win Best of Show against all of these other products is pretty unreal.”

While vice president Darrin Heim explained that the product had been more than a decade in the making and added: “It’s great to be representing the rest of the custom rod builders and rod component companies in the industry.”

ICAST 2023 Best of Category Winners

Best of Fishing Lifestyle  

Novelties and Wellness
Product: The GoMist Drink and Misting Bottle | ExtremeMist Personal Cooling Systems 

Motorised Boating Accessories
Product: PowerPole Move ZR | Power-Pole

Non-Motorised Boating Accessory
Product: BOTE Water Hammock | BOTE

Boats and Watercraft
Product: Old Town Sportsman BigWater ePDL + 132 | Johnson Outdoors Watercraft, Inc.

Product: Ankle Deck Boots - Black | AFTCO

Ice Fishing
Product: LiveScope Plus Ice Fishing Bundle LI with ECHOMAP UHD2 93sv | Garmin USA

Product: King Tide 8, Black 580G Blue Mirror | Costa Sunglasses

Lifestyle Apparel for Women
Product:Women’s Coverup Dress | Huk Performance Fishing

Lifestyle Apparel for Men
Product:Ocean Bound Hooded Performance Shirt | AFTCO

Warm Weather Technical Apparel for Women
Product: Mojeaux 1/4 Zip Performance Shirt | AFTCO

Warm Weather Technical Apparel for Men
Product: Channel Hooded Performance Shirt | AFTCO

Cold Weather Technical Apparel for Women
Product: Women’s Barricade Rain Suit | AFTCO

Cold Weather Technical Apparel for Men
Product: Gale Pullover | Blackfish Gear

Best of General Tackle 

Soft and Hard Coolers
Product: Flop Box 10 | Flop Industries

Product: Westin EscapeCam | Westin Fishing

Cutlery, Hand Pliers or Tools
Product: BUBBA Pro Series Smart Fish Scale | BUBBA

Fishing Accessory
Product:  ENGEL USB Rechargeable Lithium-Ion XL Live Bait Aerator Pump | ENGEL Coolers

Kids’ Tackle
Product: ProFISHiency Next Gen Crazy Combo | Anything Possible Brands

Tackle Management
Product: Pontoon Boat Tackle Center | Boat Outfitters

Terminal Tackle
Product: VMC Swingin’ Ned Rig Jig | Rapala

Custom Tackle and Components
Product: G2 Tsuka 2 Complete Carbon Handle | American Tackle Company

Fishing Line
Product: Mastiff Fluorocarbon | Shimano

Best of Fly Fishing

Fly Fishing Waders & Wading Boots
Product: G4Z Stockingfoot Wader | Simms Fishing Products

Fly Lines, Leaders, Tippet and Line Accessories
Product: BUZBE Colony 8T (THIN) | BUZBE

Fly Fishing Packs, Bags & Luggage
Product: Flyweight Vest Pack | Simms Fishing Products

Fly Fishing Technical Apparel and Accessories
Product: Master M6014 Edition | Renzetti, Inc.

Fly Fishing Reel
Product: Cheeky Spray Fly Reel | Cheeky Fishing

Fly Fishing Rod
Product: Hardy Marksman Z | Pure Fishing, Inc.

Best of Lures

Freshwater Soft Lure
Product: Berkley PowerBait Nessie | Pure Fishing, Inc.

Saltwater Soft Lure
Product: Mulletron LT (Line Through) Swimbait | Z-Man Fishing Products

Freshwater Hard Lure
Product: ChatterBait Elite EVO | Z-Man Fishing Products

Saltwater Hard Lure
Product: MIrrOlure The Duke Dog | L&S Bait Company

Best of Rods 

Freshwater Rod
Product: St. Croix Mojo Bass TRIGON | St. Croix Rods


Saltwater Rod
Product: NRX+ Inshore | Shimano

Rod & Reel Combo
Product: Abu Garcia ZATA Baitcast Combo | Pure Fishing, Inc.

Best of Reels

Freshwater Reel
Product: Stradic FM | Shimano

Saltwater Reel
Product: Seapower 1200 | Daiwa Corporation