American Tackle has handle on Best Of Show award
American Tackle Company was left celebrating as it picked up the highly prized Best Of Show in the ICAST 2023 New Product Showcase for its Tsuka 2 carbon rod handle.
With 37 categories in the New Product Showcase Awards, there were plenty of chances to shine and collect a trophy or two.
While several companies walked away with multiple honours during the awards night, including AFTCO, Simms, Shimano, Pure Fishing and Z-Man, the loudest cheer was reserved for the following day’s announcement of Best Of Show.
Florida-based American Tackle Company picked up ICAST’s most coveted award with its all-carbon fishing rod handle, the G2 Tsuka 2 Complete Carbon Handle.
The innovative custom rod component beat out a field of more than 1,000 other entries in the ICAST New Product Showcase Awards, coming out on top of 37 other category winners to give rod builders industry bragging rights.
American Tackle Company Marketing Manager Kevin Landers said: “To win Best of Show against all of these other products is pretty unreal.”
While vice president Darrin Heim explained that the product had been more than a decade in the making and added: “It’s great to be representing the rest of the custom rod builders and rod component companies in the industry.”
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