American Fishing Wire has clear plan for acquisition

American Fishing Wire (AFW) has acquired the trademark and company assets of single and double bottom fishing rigs supplierAqua-Clear.

Aqua-Clear Tackle is well-known throughout the Mid-Atlantic region for the high-quality rigs which are hand-tied and feature its unique components that are designed to minimise tangles.

AFW sales manager Shawn Carpenter explained: “Aqua-Clear has been producing and selling high quality rigs for over 40 years. Due to some recent changes in the market, the timing for this acquisition couldn’t be better. We’re excited over the opportunity to introduce our customers to Aqua-Clear and to grow sales within the Mid-Atlantic region and beyond.”

Aqua-Clear vice-president David Lorenz said: “Aqua-Clear’s success has been due to our innovative clear ’T-shaped’ standoffs made in the USA and because we only use the highest quality components from trusted manufacturers like AFW terminal tackle and Hi-Seas Grand Slam mono leader.”

Customers on both sides of this transaction will benefit from improved fill rates, enhanced packaging and by the expanded care of AFW’s larger customer service and sales staff.

Distributors and dealers will also be able to utilize AFW’s convenient on-line wholesale website for placing orders and checking purchase history. AFW plans to collaborate with customers and to develop new, innovative Aqua-Clear rigs and related products.

AFW Fishing Brands has been providing serious freshwater and saltwater anglers with the line, leader, lures and rigging products since 1926, with all wire, strand and cable still manufactured at its US factory.