Sales boost for American Outdoor Brands
The outdoor sports division of American Outdoor Brands (AOB) now has a vice-president of sales, following the promotion of Pete Kersker to the role.
In this newly created position, Peter will lead domestic sales of the company’s outdoor sports product categories covering personal protection, hunting, shooting, fishing, camping and cutlery products.
AOB’s chief operating officer, Brent Vulgamott, said: “Pete joined AOB nearly a decade ago as a sales manager in cutlery, and since that time he has expanded his scope and responsibility in our sales organisation. “Pete has established strong relationships with our customers and has meaningfully contributed to both the establishment and the execution of our sales strategies. We’re proud to announce this promotion which recognizes his contributions, and which underscores the importance that the outdoor sports product categories play in our long-term growth strategy.”
Peter joined AOB in 2016 as a sales manager and was later promoted to director of sales. Most recently, he served as senior director of sales, a role in which he oversaw sales for multiple product categories across the company’s portfolio of brands.
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